My Blog May 9, 2023

Selling in Today’s Market – Spring 2023


Walking through the doors with solutions with selling in today’s market.

As a seasoned listing agent, I have not experienced such low inventory levels in the past 20-plus years of selling real estate.  While the current market is more of a sellers’ market, this does not mean that today’s sellers can lower their standards when marketing their home for sale. Below are some thoughts for sellers to take under consideration when putting your home on the market.

  • Price it right for a quick and successful sale.
  • One of the secrets to realizing top dollar for a home is to create buyer interest and a sense of excitement right out of the gate. We are still seeing multiple offer and over list price situations particularly when a home is well positioned price wise.
  • Sell with confidence by doing the homework. 
  • It’s imperative to evaluate your hyper-market by using live data to see how your home compares to relevant active listings and recently sold properties. This data provides sellers with the numbers to set expectations and develop a strategy.
  • Set a price based on the relevant market data and seller goals.
  • First impressions are KEY. 
  • Sellers have one chance to create a first impression.
  • It is crucial to prepare your property which includes well-curated staging so a potential buyer can envision themselves living in the home.
  • State-of-the-art photography and premium imagery are ‘must haves’ that set the tone for marketing on the multiple platforms in today’s world. Coldwell Banker provides me with the best of the best marketing tools and resources in the industry!
  • Proper Preparation Prevents Poor Performance.
  • Take the steps needed to maximize the sale price. Often small changes make a big difference to the sale price.
  • Additionally, there are programs such as Coldwell Banker Realty’s RealVitalize program which  provides home sellers with value-adding home improvement resources prior to or during the home listing period with sellers spending no money upfront.

Sellers must be educated about their individual micro market is key and a seller-focused real estate agent that is in-tune with your market will be one of your most powerful tools. There is the real estate market and then there is YOUR market.

See what one of my seller clients had to say about working with me and visit my website!

Seller Testimonial

“Karen was extremely helpful throughout the entire home sale process. She recommended areas of the house that needed attention prior to going to market and provided us with qualified referrals that helped us prepare our home. Karen also provided us with a Market Analysis of our home that was factual and complete. Karen’s marketing strategies were top notch and sparked heavy interest in our home including getting multiple offers. Karen’s premium photography resources were outstanding. We felt that our home was represented exceptionally well. During negotiations, Karen was on top of the process and provided us with sage counsel on the decision points. We can’t say enough good things about Karen when she listed our home. ”